Placement: New Business
Action Requested: Motion / Vote
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Mural at the Wall at City Hall Public Art Project
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Submitted By: Bethany Grubbs, Senior Planner
Strategic Plan Link: The City's Goal to enjoy culture, nature and fun activities.
Executive Summary (General Business): The City issued a Call to Artists for a mural on the City Hall wall as part of its rebranding efforts. The Public Art Advisory Board (PAAB) endorsed the top-ranked muralist, Jeremy Jarvis, along with his revised submission for the Council's consideration at their November 4, 2024, meeting.
Presentation Information: Designing Local, the City’s consultant, and/or staff will provide a presentation.
Staff Recommendation: Move that the Council select the highest-ranked mural, the revised proposal by artist Jeremy Jarvis, to be installed on the wall at City Hall as recommended by the Public Art Advisory Board (PAAB).
Alternate Recommendations:
1. Move that the Council amend the recommendation and select another mural art submission.
2. Move that the Council not approve the selection and provide staff and the Public Art Advisory Board (PAAB) with direction.
**If the Council does not approve the recommendation or wishes to pursue a different mural, Council shall provide specific direction to staff so that we can work on revising the selection process accordingly. This will ensure that we align with the Council’s preferences and expedite the next steps to issue a new call to artists.
Background: The City is seeking an artist to install an original mural at City Hall. The mural will replace the inaugural City Hall wall mural, which was originally installed in 2014. This highly visible structure measures 12’ 6” by 64’ 3”. The new mural at City Hall will act as an artistic expression of Port St. Lucie’s new rebranding to welcome families and the young-at-heart from all backgrounds who seek a down-to-earth Florida lifestyle.
Artists are required to consider factors such as maintenance and materials and meet specific design parameters for their proposals that are outlined below. See the RFP for the full set of ranking criteria.
Design Parameters for Proposals
Building on the Project Theme, as described above, the Selection Committee is seeking
inclusion of one or more of the following specific conceptual themes in the mural proposals, as
identified in the attached 2024 Citizen Engagement Report:
● Family
● Diversity
● Nature
● Outdoor recreation
● Heart iconography, to capture the phrase “Heart of the Treasure Coast”
● Contain text elements that pertain to any of the themes above
● Include plans for a living wall element within the mural
Proposals should ideally:
● Use colors that are similar to those in the brand guidelines
● Use font and typography styles that are similar to those in guidelines
On April 19th, the committee reviewed sixteen (16) RFQs and shortlisted three (3) submissions. The top three (3) artists were invited to submit formal proposals.
On August 6th, the Artist Selection Committee reconvened for presentations from Jarvis Art Studio, Key Detail, and Street Art Revolution. The proposals were ranked as follows:
1. Jarvis Art Studio
2. Street Art Revolution
3. Key Detail
The highest-ranked proposal, Jarvis Art Studio, was recommended to proceed to the Public Art Advisory Board (PAAB) with the following suggestions:
1. Revise the horizon line to reflect river scenery rather than condos.
2. Reduce the wave size to be more appropriate for a river setting.
3. Increase the size and visibility of the cranes.
4. Add a banyan/ficus tree to the scenery.
5. Incorporate more pinks, turquoise, and brighter colors.
On August 19th, the top three (3) proposals were presented to the PAAB and after discussion, the PAAB made a motion to not move forward with any of the proposals. It was determined, between PAAB, Consultant, and Staff, to provide a Conceptual Packet, which showcases characteristics of the City of Port St. Lucie.
To move forward and avoid further delay with the Project, the City through its Consultant, prepared a Conceptual Packet, which consists of various media and is intended to represent the context and characteristics of the City.
The Conceptual Packet was provided to the top three (3) finalists, giving each an opportunity to provide a revised proposal to the PAAB. The Artists understand that the Conceptual Packet is supplemental to the originally issued RFP, and that any new concept submitted shall respond to the same parameters of the originally issued RFP.
On October 11th, Artist Selection Committee reconvened for presentations from Jarvis Art Studio, Key Detail, and Street Art Revolution. The proposals were ranked as follows:
1. Jarvis Art Studio
2. Street Art Revolution
3. Key Detail
The highest-ranked proposal by artist Jeremy Jarvis of Jarvis Art Studio, was recommended to proceed to the Public Art Advisory Board at their November 4, 2024 meeting.
Issues/Analysis: N/A
Financial Information: $50,000 of art in public places funds. Staff applied for a grant from the National Endowment of the Arts (NEA), but unfortunately due to the competitiveness of the grant cycle, was not selected for this project.
Special Consideration: The mural is set to be installed shortly after approval. The wall will be repaired and prepared according to the artist's specifications for the artwork. To honor his impact on the City, the original mural created by artist Shannon Paul Wiley in 2014 has been framed and is now on display at the St. Lucie Historic Society.
Location of Project: City Hall - 121 S.W. Port St. Lucie Blvd., at the northwest intersection of Port St. Lucie Boulevard and Airoso Boulevard
Attachments:
1. Revised Proposal - Jarvis Art Studio
2. Revised Proposal - Street Art Revolution
3. Revised Proposal - Key Detail
4. Overall Score Sheet
5. Request for Proposals (RFPs)
6. MOU - Jarvis Art Studio
7. MOU - Street Art Revolution
8. MOU - Key Detail
9. August 19, 2024, Draft PAAB Meeting Minutes
10. November 4, 2024, Draft PAAB Meeting Minutes
11. Presentation
NOTE: All of the listed items in the “Attachment” section above are in the custody of the City Clerk. Any item(s) not provided in City Council packets are available upon request from the City Clerk.
Internal Reference Number: 24240-07
Legal Sufficiency Review:
Reviewed by Carly Fabien, Deputy City Attorney. Approved as to Legal form and sufficiency by Richard Berrios, City Attorney.