Placement: Second Reading of Ordinances
Action Requested: Motion / Vote
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Ordinance 25-31, an Ordinance Amending the Riverland Master Sign Program (P17-097-A1).
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Submitted By: Daniel Robinson, Planner III
Strategic Plan Link: The City's Goal of a high-performing city government organization.
Executive Summary (General Business): This is a request to amend a master sign program for the Riverland DRI. This program is to provide the opportunity for residential and commercial development to have sign regulations for permanent and temporary signs that suits this development’s specific desires.
Presentation Information: Staff will provide a presentation.
Staff Recommendation: Move that the Council adopt the ordinance as recommended by the Planning and Zoning Board.
Alternate Recommendations:
1. Move that the Council amend the recommendation and adopt the ordinance.
2. Move that the Council not adopt the ordinance and provide direction.
Background: The program boundary consists of approximately 3,845 acres and includes residential and commercial developments located south of the Discovery Way (E/W 1) right-of-way and west of the Community Boulevard right-of-way. The program provides an update to the comprehensive regulations for all signs located within the boundary of this program. The Planning and Zoning Board recommended approval at their May 6, 2025, meeting.
Issues/Analysis: The existing master sign program provides for the residential component of the Riverland/Kennedy DRI. Master Signs Programs and the City’s Sign Code can only establish regulations for the size and location of signs and not the content. The main focus is on the internal residential and commercial feature signage and temporary signs. Some important updates to the program are as follows:
• The City’s sign code has been updated to remove all requirements of a review board for MSPs. The requirement for a review board is being removed from this MSP.
• Adding definitions.
• Increasing the number of allowed Master Community Signs.
• The proposed amendment introduces non-residential sign regulations for the DRI.
• The updates include several changes to address any non-conforming content-based regulations.
• Improved verbiage for wayfinding sign regulations and process of approval if such signs will be proposed within any public right-of-way.
Financial Information: N/A
Special Consideration: N/A
Location of Project: The property is located south of the Discovery Way (E/W 1) right-of-way and west of the Community Boulevard right-of-way.
Business Impact Statement: N/A
Attachments:
1. Ordinance
2. Exhibit A - Master Sign Program
3. Staff Report
4. Exhibit B - Comparison Chart
5. Application
6. Staff Presentation.
NOTE: All of the listed items in the “Attachment” section above are in the custody of the City Clerk. Any item(s) not provided in City Council packets are available upon request from the City Clerk.
Internal Reference Number: 25107-03
Legal Sufficiency Review:
Reviewed by Carly Fabien, Deputy City Attorney. Approved as to Legal form and sufficiency by Richard Berrios, City Attorney.