Placement: New Business
Action Requested: Motion / Vote
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Approve Digital Signage Project and Vote on Orientation and Finish
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Submitted By: Avi Monina, Communications Department through Sarah Prohaska
Strategic Plan Link: The City's Goal of a Smart & Connected City.
Executive Summary (General Business): Digital Signage proposed locations, orientation and finish
Presentation Information: A 15-minute presentation to provide an update on the requested design of the Digital Signs and receive direction from the City Council on finish and orientation.
Staff Recommendation: Motion to approve the project, vertical orientation, and dark brick stone finish with new logo inserted (design concept - Brick).
Alternate Recommendations:
1. Move that the Council amend the recommendation and Motion to approve the project, horizontal orientation, and dark brick stone finish with logo inserted.
2. Move that the Council Not approve, provide staff direction.
Background: Replacing vinal banners with digital signage throughout the City was a Council directed initiative. Staff researched vendors and Daktronics to be vendor of choice based on prior work within the state and meeting security requirements. Based on previous directions from the City Council, a master map of proposed locations for digital signs throughout the City has been provided in the presentation. A new option for a metal sign with a wrap incorporating the City's new brand also is being presented.
Issues/Analysis: The Communications Department will replace one to two vinal banners with digital signs annually until all the vinal banner locations are taken down. The proposed locations are based on an analysis of high traffic volume intersections and other considerations, including electricity availability. The new digital signs will not necessarily be placed exactly where the current banners are located. In conjunction with the Communications Department, Parks & Recreation also will incrementally ...
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