Placement: New Business
Action Requested: Discussion
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Update on Branding for The Port District and Walton & One
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Submitted By: Jennifer Davis, Director, Community Redevelopment Agency
Executive Summary (General Business): Branding efforts are underway for two destination projects within the City's Community Redevelopment Areas (CRAs): The Port District and Walton & One. Each destination has a unique opportunity for placemaking with signage and public art, as outlined in the respective master plans.
Presentation Information: Staff will provide a brief presentation
Staff Recommendation: Move that the Board authorize staff to move forward with branding efforts as presented.
Alternate Recommendations:
1. Move that the Board amend the recommendation and authorize staff to move forward with branding efforts as presented.
2. Move that the Board provide staff with additional direction.
Background: The CRA staff have been working with several departments on branding efforts for The Port District and Walton & One. Both destinations are in eastern Port St. Lucie and in need of placemaking branding to help further develop these sites.
The Port District - This destination opened in June 2024 and includes Pioneer Park, the Event Lawn, the Boardwalk, History Museum, Botanical Gardens, and more. Branding this area is important to furthering the recognition and placemaking for this unique destination in eastern Port St. Lucie. Additional projects in The Port District were identified in the master plan, but remain unfunded at this time. The branding efforts presented are intended to be implemented further as additional projects come online in future years.
Walton & One - With the recently approved master plan and economic development projects under review, the redevelopment of the entire site is in its infancy stage. Further, a reimaged master sign program will be forthcoming, once revised. In the interim, staff recommends updating the decals on directio...
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