Placement: Proclamations and Special presentations
Action Requested: Discussion
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Communications Awards for Solid Waste Educational Campaign
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Submitted By: Melissa Yunas, Communications Department through Sarah Prohaska
Strategic Plan Link: The City's Goal of a high-performing city government organization.
Executive Summary (General Business): The Communications Department is proud to announce that the City won three major awards for the solid waste education campaign at the statewide Florida Public Relations Association (FPRA) conference on Aug. 8. This includes a Judge's Award, a Golden Image Award and the 2023 Dick Pope All Florida Golden Image Award, the most prestigious award of the program. The City of Port St. Lucie is one of only two cities to accept the Dick Pope All Florida award in the past 15 years. (The other city is Tallahassee.). This top award is rarely given to a government and typically goes to top PR agencies in the state. PSL's 50-page entry emphasized how City staff worked on a tight six-month timeline to educate its solid waste customers on the monumental curbside pickup changes and helped restore residents' confidence. In addition to the FPRA, PSL has also won the following awards this year for the solid waste communications campaign: Florida League of Cities, Florida Municipal Communicators Association: Winner - Municipal Marketing Campaign Outstanding award (statewide) Public Relations Society of America Sunshine District, Award of Commendation in Crises Communication 3CMA Savvy Award Finalist (National) - we will find out if we win this one on Sept. 7.
Presentation Information: The Communications Department would like to share these awards with staff from Neighborhood Services, OMB, City Attorney's Office, Finance, Mayor & City Council, 1PSL, City Manager Manager's Office and the Office of Solid Waste who all collaborated on our solid waste messages to residents. We request a group photo.
Staff Recommendation:...
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